Preview: Sony Adds Real-Time Eye AF for Animals To Award-Winning RX10 IV

Sony Adds Real-Time Eye AF for Animals To Award-Winning RX10 IV

Firmware update 2.00 adds animal eye tracking, unlocking new shooting possibilities.

You're Invited - Sony Creative Space, During Photo Plus Expo

You're Invited - Sony Creative Space, During Photo Plus Expo

Programs and Projects, Community
Sony Electronics Introduces the Alpha 9 II with Enhanced Connectivity and Workflow for Professional Sports Photographers and Photojournalists

Sony Electronics Introduces the Alpha 9 II with Enhanced Connectivity and Workflow for Professional Sports Photographers and Photojournalists

Cameras
Sony Announces Xperia 5 Smartphone

Sony Announces Xperia 5 Smartphone

Sony Announces Two New APS-C Cameras, Two New E-Mount Lenses For Alpha System

Sony Announces Two New APS-C Cameras, Two New E-Mount Lenses For Alpha System

Cameras, Lenses
Sony Electronics Renews Alpha Female ‘Creator in Residence’ Contest to Support Next-generation Photographers and Filmmakers

Sony Electronics Renews Alpha Female ‘Creator in Residence’ Contest to Support Next-generation Photographers and Filmmakers

Community
Sony Brings New Level of Power to Premium Compact Camera Line-up with Introduction of the RX100 VII

Sony Brings New Level of Power to Premium Compact Camera Line-up with Introduction of the RX100 VII

Sony Electronics Introduces High-resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated, Full-frame Image Sensor

Sony Electronics Introduces High-resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated, Full-frame Image Sensor

Sony Electronics Boosts Full-frame Lens Line-up with Introduction of FE 35mm F1.8 Lightweight Prime

Sony Electronics Boosts Full-frame Lens Line-up with Introduction of FE 35mm F1.8 Lightweight Prime

Sony Launches RX100 III Video Creator Kit

Sony Launches RX100 III Video Creator Kit

Sony Introduces Simple Live Streaming for HXR-NX80 and PXW-Z90 Camcorders with Free Firmware Upgrade

Sony Introduces Simple Live Streaming for HXR-NX80 and PXW-Z90 Camcorders with Free Firmware Upgrade

Sony Introduces Super-Telephoto 600mm F4 GM OSS & 200-600mm F5.6-6.3 G OSS Lenses

Sony Introduces Super-Telephoto 600mm F4 GM OSS & 200-600mm F5.6-6.3 G OSS Lenses

Sony’s VENICE Continues to Evolve with High Frame Rate up to 90 Frames per Second at 6K

Sony’s VENICE Continues to Evolve with High Frame Rate up to 90 Frames per Second at 6K

Contact us
About Sony Digital Imaging News via PixelShift Studio

PixelShift is a media liaison agency, and works with the Sony Digital Imaging team to provide media communications, and to manage relationships with members of the press, and with content creators. 

Please contact us if you have any questions about Sony's digital imaging products, news, and programs.