New Alpha 7S III Firmware Update Includes S-Cinetone™

SAN DIEGO, CA – February 24, 2021 – Sony Electronics Inc. today announced a new firmware update for the Alpha 7S III (Version 2.00) that allows users to utilize S-Cinetone, which is inspired by the color science used in Sony’s flagship VENICE cinema camera.

S-Cinetone delivers natural mid-tones, plus soft colors and gorgeous highlights that are essential to create a cinematic look. The new firmware also includes an update on Active Mode with 5-axis optical in-body stabilization.

The new firmware is available to download for free HERE.

Exclusive stories and exciting new content shot with Sony's imaging products can be found at alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha.

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.