Sony Electronics Announces Custom Gridline License Available for Alpha Camera Bodies

Sony Contact: Caitlin Davis, Imaging Products & Solutions Americas [email protected]

SAN DIEGO – Nov. 28, 2023. Today, Sony Electronics announces a new custom gridline license planned for the Alpha 7 IVⁱ in March 2024 onward, and more camera bodiesⁱⁱ in the future.

The new license offers the ability to import up to 4 customized original gridlines. The gridlines can be displayed on EVF (electronic viewfinder) and LCD (Monitor on the rear of the camera) when shooting which makes for easier, more consistent images. For example, staff at schools, photo studios, theme parks, cruise ships, malls, etc. will now have the ability to update their cameras with ease and utilize this tool for quick and precise, more professional shots. Imported customized gridlines are replaceable and color gridlines are available. Once gridlines are registered, it can be displayed with HDMI output as well. After shooting, users can check the images with the grid lines overlayed on EVF and LCD.

“The ability to import customized gridlines into a mirrorless camera is an essential feature for all of our photographers to capture images consistently,” says Frank Lombardo, National Photography Manager for Inter-State Studio and Publishing. “These simple gridlines keep head sizes the same for all our products and improve our production time. They also allow us to know where the edge of print will be during capture.”

“With a focus to improve both the consistency and quality of school photography, this advancement is a great foundation to a platform geared for volume photographers across the globe. Sony’s commitment to continually innovate along with their unparalleled support aligns perfectly with Strawbridge Studio’s, Inc. mission to provide the best picture day experience for schools across the country,” says Nic Davidson, Director of Photography of Strawbridge Studios, Inc.

"Sony’s commitment and support for this industry is unprecedented, from their support in student photography across the US to their training of future photographers and videographers and now, developing a camera system that will radically change the volume photography space for years to come," says David Crandall, the Executive Director of School Photographers of America (SPOA).

“Now anyone can make a pattern, import it, then change and improve it to their liking. The possibilities are endless - simply rotate the four favorite patterns you need for the job at hand. ​ Sony gives us real practical solutions, allowing the School, Sports and Volume Photography industry to produce better, more accurate compositions. The ability to import any four graphics, then scroll between them makes our jobs easier and results better than ever before,” says John Rak, member of the School Photographers Association of California (SPAC). 

Not only can this be utilized as gridlines, they can also be used as partially filled transparency masks. In addition to school and sports photography, Sony has positioned this to be used for businesses such as cruise lines, theme parks, nature photography, ID photography, dentistry, and CG photography. Sony hopes that this custom gridline feature will help improve the creativity and work efficiency of photographers in a variety of industries.

The license will be available at a suggested retail price of $149 USD through the Upgrade and License Management Suite at https://ulms.sony.net as of Spring 2024.

Exclusive stories and exciting new content about all of Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand.

About Sony Electronics Inc. ​ 

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit www.sony.com/press for more information. 

Notes:

ⁱ A license must be downloaded from Sony’s camera upgrade website: pro.sony/ue_US/digital-imaging/custom-gridline and installed in the camera.

ⁱⁱ Future compatible models will be announced through the web site below: https://pro.sony/en_ME/digital-imaging/

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